Online marketing is a good way to promote your non-profit and raise funds. To attract online donors, begin to market your website; include your web address in all direct marketing literature and reach out through email newsletters. Have your organization listed with a charity portal, a website that is essentially a directory of nonprofits and can accept donations on your behalf. You may also want to use social media sites, like Facebook and Twitter, to spread the word.

You will need to make sure you are registered to accept donations online. Also, consider whether you want to process credit card donations on your own or through an online giving site.

Hire a professional web designer to ensure your website is attractive and easy to navigate. Your mission should be clearly stated on the site. It is also a good idea to provide information on how a donation will be used. Keep your website up-to-date as new content will drive more people to your site. Above all, make sure the donation button is visible and easy to locate on the site.