This year’s #GivingTuesday, a global day celebrating generosity and giving, will be held on December 2. The national day of charity, typically held the Tuesday after Thanksgiving, was created in 2012 by the 92nd Street Y and the United Nations Foundation, in response to the rampant consumerism of Black Friday and Cyber Monday.
Now in its third year, the movement has spread internationally and is going strong. According to a press release from the UN Foundation, the volume of online donations has increased 270 percent since the Tuesday after Thanksgiving in 2011, before the movement began.
In a message from the President on November 25, President Obama said: “#GivingTuesday is a grassroots movement that illustrates the impact we can have when we all pull together.”
Jonathan Greenblatt, a Special Assistant to the President and the Director of the Office of Social Innovation and Civic Participation posted on the White House blog, “Some might choose to volunteer their talent, others might make charitable contributions and still others simply to connect with friends and loved ones. Through millions of online clicks and offline acts, we expect #GivingTuesday will take many forms, but all will be energized by a common impulse to make life better, especially for those in need.”
This year, Points of Light and #GivingTuesday have come together to create a free Facebook app designed to allow organizations to promote volunteer opportunities and encourage followers to pledge a commitment.
Information on the app, as well as other tools and resources, can be found at the #GivingTuesday website. The site also lists links to #GivingTuesday movements in communities in the U.S. and around the world, and offers several ideas on ways individuals, families, schools and organizations can all participate in the day.