HarperCollins Publishers has launched #WhyIRead, a social media and charity campaign to highlight the importance of literacy and to commemorate the 200th anniversary of the company.
HarperCollins Publishers will donate $200,000 to a collection of literacy-related charities, selected by its employees for promoting education, freedom of expression, and diversity. The donations are made possible by a grant from News Corp, the parent company of HarperCollins. The charities include: First Book, National Coalition Against Censorship, Room to Read, United Through Reading, and We Need Diverse Books.
As part of the initiative, several of the publisher’s authors, including Robyn Carr, Michael Chabon, Donna Hay, and Neil Gaiman, have been asked to share why they read and write and what books influenced them. Their answers can be found on HarperCollins' website. Readers have been asked to join the conversation by using the hashtag #WhyIRead.
“HarperCollins has had a long, storied history supporting authors and the printed word, and we’ve been passionate about supporting literacy and education since the company was founded in 1817,” HarperCollins president and CEO Brian Murray said in a statement, according to PublishersWeekly.com. “The positive impact on literacy rates during the past two centuries alongside HarperCollins’ innovations and growth lets us know it’s a more-than-worthy cause to continue to support.”