Non-profits depend on donations for survival. Corporations and even smaller businesses can assist your organization by providing financial or other types of contributions. One of the most important ways a business can help is by sponsoring your non-profit event. But how do you go about getting sponsorship?

The first step will be determining the event’s budget, so you know exactly how much money you will need to raise. Once you determine your need, set up different levels of sponsorship for the businesses you will solicit. Setting up a variety of sponsorships will ensure that different-sized companies can find a level of contribution that suits their budgets. Aim for several low-level ones for small businesses, a few mid-range levels, and a couple of larger levels for bigger companies. Keep in mind that some businesses may want to donate a venue, materials or services instead of cash. Decide how you will promote sponsors at each level before and during the event, such as press releases announcing sponsors to the event, signage, logos on t-shirts, or advertising in the program.

Next, consider your event’s audience and which businesses in your community may be interested in reaching that audience. Once you determine your targets, prepare a statement that introduces your organization and its goals. Explain how your prospective donor’s contribution will be used and how it will benefit your cause. You will use this statement for your letters and other communications with potential sponsors.

While it may be tempting to send out a mass mailing campaign and hope for the best, call each individual company first to establish a contact, then follow-up with a customized proposal letter. You may want to go to the business in person and introduce yourself. Ask volunteers within your organization to utilize their contacts within the community to get your foot in the door. If you do not hear from the company after sending your proposal, do not hesitate to make a follow-up call two to three weeks later.

After receiving a donation, promptly send a thank you letter. Keep the company updated on the event and your organization. Be available to answer any questions they may have regarding their sponsorship. Most importantly, deliver the publicity benefits you promised when you were seeking sponsorship, and continue to cultivate the relationship once the event is over.

It is also a good idea to send letters to those who decided not to donate at this time, thanking them for taking your organization into consideration. Thanking them will make them remember you the next time your organization holds an event.

Through sponsorships, corporations get the chance to help their public relations and the community, and in return, you get the assistance you need.